Cosmetic fillers and Botox are more normalised than ever before — but consumers are also more weary of looking overdone. Skinvive, the first “injectable moisturiser” to receive FDA approval, may be able to fill in the gaps.
As Botox, lip fillers and other cosmetic procedures hit the mainstream, start-ups and entrepreneurial doctors are offering in-home services and opening salons that portray injecting wrinkle-smoothing neurotoxins as no different than a blowout or manicure.
No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.
With a very famous founder and zero public financial data, Florence by Mills is either a stealth winner in Gen Z-personal care — or a placeholder for ventures that haven’t happened yet. Perhaps in the right hands it will be both.
The beauty label has fallen under administration with plans to cut staff and stores. How did the ultimate purveyor of uber-perfumed creams and fragrances and purpose-driven brand messages, which seem so relevant now, fall so far?