Can Reformation Become the Global Go-To For Cool Girls?
The LA-based label known for floral dresses and cheeky marketing wants to expand into Europe, Asia and Australia under new majority owner Permira Advisers. But will its winning US strategy play overseas?
The owner of Lanvin, Sergio Rossi and other brands is the first fashion company to list on a US exchange in a year. But the tough economy and investor skepticism about money-losing start-ups is likely to keep others from following suit.