Can Buzzy Area Take Its Business to the Next Level?
With clothes ‘like eye candy,’ the New York label has won over stars like Rihanna and doubled turnover, hitting ‘low eight figure’ sales in 2022. Now, co-founders Piotrek Panszczyk-Burke and Beckett Fogg are targeting the lucrative accessories market.
The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.
BoF founder and editor-in-chief Imran Amed speaks to veteran modelling agent Chris Gay to understand the shifting power dynamics in the modelling industry and how models can build a career that stands the test of time.