Isabel Marant’s Plan to Scale ‘Parisienne’ Luxury Into a €500M Business
The French designer brand has bounced back from the pandemic strongly, with 2022 sales approaching €300 million. Now, the company is laying plans for its next stage of growth, debuting a new logo to signal bigger ambitions.
An avalanche of new competitors has threatened the label’s dominance as the ultimate exporter of Parisienne style. Chief executive Sophie Duruflé and deputy CEO Anouck Duranteau-Loeper reveal their defence plan.