default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

YSL Beauté Taps Zoë Kravitz as Global Ambassador

In her new role, the singer-actress will front global makeup campaigns for the brand, with her first debuting later this summer.
Zoe Kravtiz | Source: Courtesy
By
  • Tamison O'Connor

PARIS, France — YSL Beauté has tapped Zoë Kravitz as its newest global makeup ambassador.

In her new role, the singer-actress — who boasts an Instagram following of three million — will front global makeup campaigns for the brand, with her first debuting later this summer.

The announcement marks the beauty brand's first ambassador appointment since Tom Pecheux was named global beauty director in January, and coincides with a period of successful brand rejuvenation as it targets a millennial audience.

“YSL Beauté has always been one of my favourite brands,” says Kravitz. “Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid.”

"We as a brand went back to the DNA of the young Yves Saint Laurent brand that was created in the '60s, with a brand that resonates very much with the culture of its time," Stephan Bezy, international general manager for YSL Beauté, told BoF, noting that last year the company has enjoyed 29 percent growth, surpassing €1 billion in sales.

“We definitely want to move forward with that strategy, which has been successful and true to the brand; it’s probably because it’s true to the brand that it works.”

28-year-old Kravitz, who is the daughter of actress Lisa Bonet and musician Lenny Kravitz, has also fronted global campaigns for Calvin Klein, Alexander Wang, and most recently, Tiffany & Co.

The partnership comes one year after Kravitz worked with YSL Beauté's US division on its “Before the Light” web series about the pre-show beauty routines of up-and-coming music talents.

Related Articles:

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
Enjoy 25% BoF Professional membership until December 20
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
Enjoy 25% BoF Professional membership until December 20