NEW YORK, United States — Marie Suter, one of Condé Nast’s most valued creative directors, is resigning from the media company and heading to the ambitious, direct-to-consumer beauty phenom Glossier, BoF has learned. Glossier confirmed the hire but declined to comment.
At Glossier, Suter will oversee the campaigns, packaging and creative functions of the skincare and cosmetics business launched by chief executive Emily Weiss in 2014. Known for its community-driven marketing and product development, Glossier is one of the most closely watched beauty business in the market today. The company has not released its revenue numbers, but market sources put its annual revenue at about $50 million.
Suter first joined Condé Nast 13 years ago. She then spent four years as the director of photography at Time Inc.’s InStyle before returning to Teen Vogue in 2012, where she developed a new visual tone for the magazine as it transformed into a hub for activist readers that has served as a loose model for its “Next Generation Network” of media titles.
After Condé Nast’s creative departments were reorganised under corporate creative director Raúl Martinez's leadership in October 2016, Suter’s responsibilities expanded to other titles, including Allure, W Magazine and the new LGBTQ new multi-platform title Them, launched by Phillip Picardi in October 2017.
The hire follows Glossier’s completion of a $52 million Series C round in February 2018, which brings the company’s total investment to $86 million. In 2017, the brand entered the UK and Canadian markets, with plans to launch in France this year. It also introduced two new product ranges: the Glossier You fragrance and the Body Hero lotion and body wash. This year, along with opening a New York flagship store, Glossier will continue staffing up. In 2017, New York Governor Cuomo announced the company would earn a $3 million tax credit as it adds 282 new roles over the next couple of years. It currently has over 150 employees.
Suter is replacing Helen Steed, who left in November, and will not be responsible for Into the Gloss, the editorial site founded by Weiss in 2010.