The beauty company that defined the look and the business model for countless digital brands just signed its first major wholesale deal. The direct-to-consumer golden age is officially over.

Kyle Leahy, a veteran of Nike and Cole Haan, succeeds founder Emily Weiss. But will a traditional retail executive be able to steer an untraditional brand?

The direct-to-consumer pioneer, which popularised millennial pink and dewy skin, can’t keep up with an evolving beauty industry, customer and retail landscape.

The direct-to-consumer beauty brand ramped up its operations in the last month ahead of its reentry into physical retail.

The industry relies on a steady stream of launches to keep consumers interested. Pandemic-related shortages of key ingredients and delays in clinical testing have made it harder for them to deliver.

What does all this social and financial turmoil mean for fashion? BoF is here to guide you through the latest developments, deliver analysis you won't find anywhere else and share the human stories from our community.

Becoming the subject of a viral challenge on the video platform can be like catching lightning in a bottle. But there are certain strategies that can help beauty brands strike it big on TikTok.

The beauty company debuted its first new brand last year to much fanfare, but sales failed to match the hype. Founder Emily Weiss talks exclusively to BoF about what she learned from the experience, and her plans to extend Glossier's rapid growth.