The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
ANTWERP, Belgium — BoF has learned that Ann Demeulemeester is set to depart the fashion label bearing her name. "A new time is coming both for my personal life and the brand Ann Demeulemeester. I feel it's time to separate our paths," wrote the designer in a handwritten letter that was distributed via email.
"Ann Demeulemeester is an adult brand now with its own identity and legacy that is able to continue growing with out me,” she continued. "I trust the company and the people that worked hard with me. We prepared this step together and they feel ready to bring the brand further into the future."
One of the original “Antwerp Six” designers, Demeulemeester has built a successful business around her gothic, bohemian-inspired collections.
Anne Chapelle, who has been managing director of Ann Demeulemeester since 1994, owns what is thought to be a significant stake in the company. She also owns a stake in Haider Ackermann.