The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Baselworld 2015: Swiss Watch Brands Make the Best of It

Graciela Martin

19 March 2015

"Swiss watchmakers have long marketed their location in Switzerland as a guarantee of quality. One obvious way of responding to the stronger franc — moving production abroad — is not an option."

In This Article

Topics

News & Analysis

Organisations

Baselworld

Location

Basel, Switzerland

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