The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Targeting Younger Buyers, Liz Claiborne Hits Snag (WSJ)
"In an effort to attract a younger audience, Mr. McComb decided to focus on the company's contemporary brands with the most potential... But he made a series of strategic blunders... The decision to realign the company's portfolio 'was a disaster waiting to happen'."
Fashion Tries on Zero Waste Design (NY Times)
"Zero-waste design strives to create clothing patterns that leave not so much as a scrap of fabric on the cutting room floor. This is not some wacky avant-garde exercise; it's a way to eliminate millions of tons of garbage a year."
The Rise of The Blogger (Footwear News)
"Industry players said blogs have gained clout and relevance because they can post information about a company or show its product much faster than traditional media... The blogs also serve as marketing tools that can go beyond conventional advertising."
Fashion Gets a Deserved Night Out (WSJ)
"Though the evening is devoted to commerce, it is balanced with an artistic side. A glance at the event's website, Fashionsnightout.com, which launches Monday, reveals that brands across the spectrum... are exploring the interplay between fashion and the arts."
Missoni: a family always in fashion (Guardian)
The Missonis have survived the years intact, with no scandals, shootings or skeletons falling out of the cupboard. And they remain in control, having resisted buyouts... As Angela says: '... To my mother that was the most important achievement. Family harmony was always her goal.'"
Join us for our next #BoFLIVE on Thursday, February 16 at 15:00 GMT / 10:00 EST, based on our latest case Study How to Build a Profitable DTC Brand. BoF’s deputy editor Brian Baskin along with DTC correspondent Malique Morris and chief marketing officer of UK-based beauty brand Trinny London, Shira Feuer explore blueprints for growing a profitable brand.
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.
The women’s rights activist and Nobel Peace Prize winner spoke with BoF’s Imran Amed about education, growing up as an activist and the evolution of her own activism at BoF VOICES 2022.
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should be on the lookout for in 2023.