The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Earlier this year, Tyler Brûlé, famous for launching Wallpaper* magazine and for his now defunct Fast Lane column in the weekend Financial Times, launched Monocle magazine, a self-described briefing on global affairs, business, culture and design.
In the Brûlé days, Wallpaper* was a large format glossy magazine with a black logo printed on a white cover, with plenty of photos and little text. While it was pretty to look at, you could get through the magazine in less than 20 minutes of page-turning, and the website offered nothing extra -- in fact, it was pretty much an empty shell.
Monocle couldn't be more different. It is a smaller format magazine with a white logo printed on a black cover and plenty of text printed on matte (almost dull) paper. The focus is on the written content, which is rich, varied and quirky. The magazine did get off to a slightly slow start, but it has picked up steam over the past few issues and is beginning to find its voice. The business content is a bit random (an interview in Issue 01 with the CEO of Lego left me underwhelmed, for example) but the fashion content while light, is spot on.
Issue 05 features a ranking of the top 20 most liveable cities in the world (Munich came first, Copenhagen came second, London and New York didn't make the cut), a mock-up of the perfect high-street constructed from the world's best retailers, restaurants, and even dry-cleaners, and a feature on Badi Culture, Zurich's ritualistic bathing traditions. To add to this, the Monocle website is flush with additional content and videos that complements what readers can find in the printed version.
The Business of Fashion recommends Monocle, a magazine for the 21st century.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.