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China Entering E-Commerce And Mobile “Golden Age.” So Why Are Fashion Brands Lagging?

Burberry Beijing flagship store | Source: Maosuit
By
  • Emma Clark

"Despite the explosive growth of China’s digital space and e-commerce market, the new Fashion supplement to L2 Think Tank‘s Digital IQ Index: China report finds that most Fashion brands remain slow to adapt to the changing tides of Chinese luxury consumption."

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