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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Download the Report: The State of Fashion 2021

Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.
State of Fashion 2021 cover
Illustration by Martin Nicolausson for BoF.
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For the fifth year in a row, The Business of Fashion and McKinsey & Company have teamed up to bring our trademark rigour and evidence to debates within the global fashion industry and to provide an authoritative annual picture of The State of Fashion. This is now a knowledge base that we build on every year, identifying the key themes and business imperatives shaping the industry while tracking the ways in which fluctuations in the world economy feed through into fashion.

Click here to download the in-depth report on the global fashion industry in 2021.

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