East of Eden: How Russia’s Isolationism is Impacting Fashion, Part Two — Retail
At the beginning of the year, Russia was one of the world’s most promising fashion markets. But in the last ten months, isolationist policies combined with a fragile financial climate have seen the country’s economy plummet. In the second instalment of a two-part series, BoF explores the consequences for fashion retail in Russia.
The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.