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Fab’s Eyes are Bigger Than its Wallet. That’s Nothing $100 Million Can’t Fix

Fab Screenshot | Source: Fab.com
By
  • Emma Clark

"Last year Fab started to move away from its flash sales roots into big-kid commerce — the kind that doesn’t rely on gimmicks like deadlines, huge discounts, celebrity endorsements, or monthly subscriptions. Much of this was done quietly, but today the company is making all kinds of noise."

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