The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MUMBAI, India — Indian online retailer Flipkart will be launching its second loyalty programme later this month, a move aimed at boosting customer retention and rivaling Amazon.com Inc's Prime benefit plan.
'Flipkart Plus' will be launched on Aug. 15, India's Independence Day, the Bengaluru-headquartered firm said on Wednesday, adding that the program will offer faster and free delivery, early access to major sales events and better customer support.
Flipkart, which is in the process of being acquired by U.S. retail giant Walmart Inc, had attempted a loyalty plan in the past without much success.
Amazon launched Prime, its global loyalty programme that offers free, faster shipping and free music and video streaming services, in India in 2016.
By Tanvi Mehta; editors: Sankalp Phartiyal and Sunil Nair.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.