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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M, a Master of Cheap Fashion, Moves Upscale

& Other Stories | Source: H&M
By
  • Emma Clark

"Now growing austerity in Europe is pinching even sales of low-priced apparel. But rather than cutting prices further, H&M is testing a higher-priced accessories chain called & Other Stories"

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Agenda-setting intelligence, analysis and advice for the global fashion community.
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Building a DRC Challenger Brand