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I.T.'s in the Bag

Burberry Prorsum Autumn/Winter 2013 | Source: Nowfashion
By
  • Emma Clark

"From e-commerce to social media strategies, fashion brands are trying to ensure their technological efforts are as cutting edge as the hardware on their handbags. And nowhere has that focus been more profound than at Burberry, the British heritage brand founded in 1856."

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