The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Kate Spade Gave Up on Its Younger, Cheaper Brand

Kate Spade Saturday | Source: Kate Spade Saturday

Graciela Martin

30 January 2015

"The new line didn’t resonate with the traditional Kate Spade shopper, and the company had to build a base of younger consumers from scratch—a tough task."

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Kate Spade

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New York, United States

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