COPENHAGEN, Denmark — Pandora A/S will introduce a jewellery collection based on the characters of the Harry Potter franchise as part of efforts to relaunch the brand after suffering a setback in key markets and falling out of favour among investors.
The Copenhagen-based company has signed a contract with Warner Bros. that will allow it to sell 12 new products, including charms, pendants and a bracelet, from late November, according to a statement on Wednesday. Pandora already has an agreement with Walt Disney Co. to sell Disney-themed products in most parts of the world.
Pandora is due to report second-quarter earnings on August 20. The shares are down about 13 percent since the start of 2019, setting up the company for a third consecutive year of annual stock market losses.
The jeweller’s two-year restructuring plan — dubbed Programme Now — includes increased marketing spending and the removal of slow-moving products.
By Christian Wienberg; editors: Tasneem Hanfi Brögger and Nick Rigillo.