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PPR Races To Keep Sports In The Running

Puma 'I'm going to fall' campaign | Source: PR Week
By
  • Emma Clark

"Within the next few weeks, the world’s third-largest sports shoe company by sales – after Nike and Adidas – will welcome a new chief executive after a turbulent year in which the underperforming group’s previous top management has left. That has led to a more hands-on role for Mr Palus, who will become the new chief’s direct boss."

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