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Quotable | Anna Wintour says she wants to enhance and protect Vogue which is a global brand like Nike or Coca-Cola

Anna's Army | Source: WSJ
By
  • BoF Team

<span class="post-quotemark">"</span>With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation."

<em><span id="45"><a bof-track="" class="kws_link imp clk profile_id_45" content="The ultimate editor and industry powerbroker has led the world's most influential fashion magazine for decades and is Condé Nast's artistic director." data-e="profile.link" data-id="45" href="http://www.businessoffashion.com/community/people/anna-wintour" img="profiles/asset/45/5e40e1d8c515d72ace5c96696758a4a9a12735e1.jpeg" profile-popover="" subtitle="Editor-in-Chief, Vogue US" title="Anna Wintour">Anna Wintour</a></span>, Editor-in-Chief of American Vogue, in the <a href="http://online.wsj.com/article/SB10001424052748704893604576200722939264658.html" target="_blank">April 2011 issue of WSJ Magazine</a><br> </em>

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