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QVC: Quality, Value - But Can QVC Ever Be Cool?

Giles Deacon on QVC | Source: Telegraph
By
  • Emma Clark

"Vogue Italia - that high temple of designer fashion - recently printed a fashion shoot that wittily, if snootily, spoofed the home-shopping channel QVC. It had models doing a glassily accurate send-up of a show-and-tell in Prada, Chanel, McQueen and Gucci. "An artistically ironic simulation of telesales programmes," the glossy explained."

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