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How Rocket Internet is Helping Shape the Future of Online Retail in Nigeria

Nigeria | Source: Nigeria Embassy USA
By
  • Emma Clark

"It’s easy to understand why Nigeria is the centrepiece of Rocket Internet’s online retail operations in Africa. It’s Africa’s largest country by population, home to about 170m people. The number of people using the internet has increased from just over five per cent of the population in 2006 to about 33 per cent in 2012."

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