default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Sample Sales: A method to the madness

By
  • Imran Amed

The end of fashion week/market week/selling season for A/W 2007 can only mean one thing:  private sales from emerging fashion designers from London, Paris and New York.

, the New York based handbag designer known for her exotic skins and ethnic chic,  is holding a private trunk show next week for her exclusive private client list. Check out her

. It is hot.

recently held a trunk show in London. As of next season, Afshin, who is based in Paris and has been showing in New York up until now, will have his London debut, joining the ranks of many upcoming designers who see London as a potential launchpad.

, is one such designer. He has been showing London for several seasons now has a new shared space with

, known for her sexy shoes, on Québec St, just north of Oxford Street in Central London. Osman and Jenne will be hosting a gallery opening later this month, and will also take the opportunity to have a sample sale.

This is not only a good way to gain additional revenues. It is also one way that many emerging designers help to fund their production needs. By providing a lucky few with the ability to order next season's collections in advance at wholesale prices or by selling samples from previous seasons, designers can use the money to pay their suppliers for their production needs. This helps to cover the production costs of some of the orders from department stores and major boutiques who are often reluctant to put down a deposit (sometimes because they fear they will never see the orders, sometimes because they just have so much power over these small companies that they can do whatever they want).

In This Article

© 2021 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.