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The Click Clique

Moda Operandi by Maciek Kobielsk | Source: WSJ
By
  • Emma Clark

"But unlike other premier shopping sites, like Net-a-Porter—an Internet version of Bergdorf Goodman—or discount flash-sale sites, like Gilt Groupe, Moda Operandi is based primarily on the concept of the trunk show, which allows customers to place advance orders for next season's wardrobe. The orders are commissions, helping to secure the production of the clothes presented."

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