TOKYO, Japan — Tokyo Girls Collection, a semiannual fashion show that attracts tens of thousands of women in arenas, plans to take its event to New York for the first time.
Tokyo-based Internet advertising firm F1 Media Inc. is in talks with Friends of the United Nations to hold the runway show at the UN’s New York headquarters as early as next year, said F1 Media’s Chief Executive Officer Noriyoshi Murakami. The event has been held in Beijing and Paris.
The Tokyo Girls Collection, or TGC, event attracts an average of 30,000 spectators in arenas and is streamed live on the Internet. Models, singers and celebrities parade the latest casualwear from Japanese and international designers on the runway, while spectators can order the clothes on their smartphones instantly. TGC is promoted by Japan’s foreign affairs ministry and the nation’s tourist agency.
“TGC started with an aim to promote Japanese girls’ culture to the world in 2005,” said Murakami. “Now we can increase the power of our fashion shows and associated events.”
Friends of the UN, an independent organization formed to increase awareness of the UN, wants to use the popularity of the TGC event to showcase the empowerment of women, according to Takahiro Kanamori, a representative of the Asia-Pacific division of the non-governmental entity. Noel Brown, a former director of the UN Environment Program, founded the body in 1985.
Sponsored by more than 20 Japanese companies including Seven & i Holdings Co. and Recruit Holdings Co., the Tokyo Girls Collection 2015 Spring and Summer event will be held this Saturday in the Japanese capital, according to its website. Brands including BEAMS, American Apparel, Cecil McBee and J.Ferry will be presented at the show.
By: Shigeru Sato and Monami Yui; editors: Teo Chian and Ben Scent.