LONDON, United Kingdom — The fashion media landscape has changed radically in recent years. Titles have come and gone, the smartphone and social media have given rise to entirely new distribution platforms and old business models are crumbling. The one thing that hasn't changed is the importance of original and unique voices. Indeed, amidst all the digital noise, point of view matters more than ever.

Today, I am delighted to announce that beginning this September, Alexandra Shulman will be writing an exclusive monthly column on BoF, leveraging her unique perspective and decades of experience in fashion. Importantly, Alexandra will also bring the voice of a strong woman to join our roster of distinguished fashion writers and columnists, including Tim Blanks, Colin McDowell, Angelo Flaccavento and Luca Solca.

Of course, Alexandra is no stranger to the BoF community. For over 25 years, as the editor-in-chief of British Vogue, she raised the profile of the magazine, helped to define and project the very idea of British fashion to the world and advanced the debate on important social issues like body image.

It is our hope that Alexandra will be able to tackle exactly these kind of issues in her column. Indeed, as BoF continues to grow as a platform for opening, informing and connecting the global fashion industry, it is our aim to bring you strong authoritative opinions to help you navigate these times of great flux in fashion and beyond.

Alexandra Shulman's first column for BoF will be published in September 2017. To sign up for our Daily Digest and receive this in your inbox, register for free to become a BoF member today.

Imran Amed, Founder and Editor-in-Chief