The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — This week, BoF investigates whether online-only brands need brick-and-mortar stores to grow. Also, we decode what Theresa May's Brexit speech means for the fashion industry. Elsewhere, Vice co-president Andrew Creighton lays out the company's fashion strategy and new vice president of sales at InStyle Kevin Martinez reveals the thinking behind the latest round of layoffs at Time Inc.
1. Do Digital Brands Need Physical Stores?
A Rent The Runway showroom | Source: Courtesy
While mall staples are shuttering stores, a slew of digital brands are rushing the other way, seeing new value in physical retail.
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2. Decoding Theresa May's Brexit Speech and What it Means for Fashion
British prime minister Theresa May on Tuesday at Lancaster House, London | Source: Getty
British prime minister Theresa May delivered her plan for a ‘truly global Britain’ but the impact of Brexit on the fashion industry remains far from clear.
3. Inside Vice’s Fashion Strategy
Es Devlin’s Mirror Maze installation in Peckham, London, part of i-D and Chanel Fragrance's The Fifth Sense project | Photo: Victor Frankowski
Following a series of fashion acquisitions, Vice co-president Andrew Creighton lays out the company’s plans to win over fashion and luxury advertisers.
4. The Thinking Behind the Latest Round of Layoffs at Time Inc.
Gwyneth Paltrow on the February cover of InStyle | Source: Courtesy
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Newly promoted vice president of sales at InStyle, Kevin Martinez, and group president of sales, Karen Kovacs, outline the publisher’s big-picture fashion strategy as it reorganises advertising teams.
5. Patagonia’s Circular Economy Strategy
Patagonia Worn Wear | Source: Courtesy
Patagonia CEO Rose Marcario explains the company's environmentally-responsible business model as it wins an award at the World Economic Forum in Davos.
6. Has the Pop-Up Shop Bubble Popped?
Inside Ejder's Old Street Location | Source: Appear Here
Once a novel and relatively inexpensive way to engage consumers, pop-up stores are now more ubiquitous than ever.
7. The End of Cookie-Cutter Luxury Stores
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Source: Shutterstock
Luxury brands must reimagine their retail experiences, pivoting away from larger, standardised stores to something more authentic and varied, argues Luca Solca.
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