The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
LONDON, United Kingdom — This week, BoF spoke to Hannah Jones, Nike's chief sustainability officer, about helping the brand to embrace sustainability, while Miroslava Duma discusses the growth of her digital media empire. Also, a look inside the creation of Milk Studio's Milk Makeup, the cosmetic brand that has tripled its doors in its first six months. And are fashion brands missing a marketing opportunity by not working with Afrobeats musicians? Catch up on these stories and more.
1. Just Fix It: How Nike Learned to Embrace Sustainability
Hannah Jones with Nike trainers | Photo: Jeff Dey for BoF
Chief sustainability officer Hannah Jones talks to BoF about Nike's journey from sweatshop scandals to embracing sustainability as a tool for business innovation.
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2. Why Africa's Musicians Are a Marketing Goldmine
Yemi Alade and D'Banj with their awards at the MTV Africa Music Awards 2015 | Source: Getty
Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.
3. Miroslava Duma: Don't Call Her a Czarina
Miroslava Duma | Photo: Ethan Scott for BoF
Armed with a growing digital media empire, Miroslava Duma is on a mission to ensure her country earns a place at the forefront of fashion, media and technology.
4. BoF Exclusive | The Elder Statesman Partners with NBA
The Elder Statesman x NBA Toronto Raptors sweater | Source: Courtesy
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As the relationship between fashion and basketball deepens, the collaboration marks the league’s first big push into luxury goods.
5. Inside Milk Makeup's Formula for Success
Milk Makeup Autumn/Winter 2016 campaign | Source: Courtesy
Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.
6. Weaving Through the World of Anna Sui
The World of Anna Sui (Abrams) | Source: Courtesy
Tim Blanks reveals why Anna Sui is one of fashion's best storytellers.
7. BoF Exclusive | Carine Roitfeld and Stephen Gan Part Ways
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Carine Roitfeld and Stephen Gan in 2014 | Source: Shutterstock
Carine Roitfeld and Stephen Gan have terminated their partnership on CR Fashion Book, BoF can confirm.
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From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.