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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

What You May Have Missed

BoF brings you the top seven fashion news and analysis stories of the week.
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  • BoF Team

LONDON, United Kingdom — This week, BoF spoke to Hannah Jones, Nike's chief sustainability officer, about helping the brand to embrace sustainability, while Miroslava Duma discusses the growth of her digital media empire. Also, a look inside the creation of Milk Studio's Milk Makeup, the cosmetic brand that has tripled its doors in its first six months. And are fashion brands missing a marketing opportunity by not working with Afrobeats musicians? Catch up on these stories and more.

1. Just Fix It: How Nike Learned to Embrace Sustainability

Hannah Jones with Nike trainers | Photo: Jeff Dey for BoF

Chief sustainability officer Hannah Jones talks to BoF about Nike's journey from sweatshop scandals to embracing sustainability as a tool for business innovation.

2. Why Africa's Musicians Are a Marketing Goldmine

Yemi Alade and D'Banj with their awards at the MTV Africa Music Awards 2015 | Source: Getty

Stylish, dynamic and extremely popular, Afrobeats stars are brand ambassadors for many multinationals in Africa but the fashion industry has yet to grasp their value.

3. Miroslava Duma: Don't Call Her a Czarina

Miroslava Duma | Photo: Ethan Scott for BoF

Armed with a growing digital media empire, Miroslava Duma is on a mission to ensure her country earns a place at the forefront of fashion, media and technology.

4. BoF Exclusive | The Elder Statesman Partners with NBA

The Elder Statesman x NBA Toronto Raptors sweater | Source: Courtesy

As the relationship between fashion and basketball deepens, the collaboration marks the league’s first big push into luxury goods.

5. Inside Milk Makeup's Formula for Success

Milk Makeup Autumn/Winter 2016 campaign | Source: Courtesy

Hatched by Milk Studios, the colour makeup brand tripled its doors in just six months of business and is eyeing international expansion.

6. Weaving Through the World of Anna Sui

The World of Anna Sui (Abrams) | Source: Courtesy

Tim Blanks reveals why Anna Sui is one of fashion's best storytellers.

7. BoF Exclusive | Carine Roitfeld and Stephen Gan Part Ways

Carine Roitfeld and Stephen Gan in 2014 | Source: Shutterstock

Carine Roitfeld and Stephen Gan have terminated their partnership on CR Fashion Book, BoF can confirm.

In Other News...
Condé Nast Chairman Chuck Townsend Retiring
Hermès Joins Luxury Brands Reporting Chinese Recovery Coach Forecast Signals Turnaround On Track Handbag Brands Reduce Product Lines as Luxury Demand Wanes Instagram Introduces Shoppable Product Tags

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