Following Mass Layoffs, Diane von Furstenberg Faces an Uncertain Future
As the company refocuses its prospects on China amid the pandemic, more than 75 percent of the 400-person staff has been let go, while 18 out of 19 stores are closing. But the contemporary brand's business model was challenged long before Covid-19.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.