Following Mass Layoffs, Diane von Furstenberg Faces an Uncertain Future
As the company refocuses its prospects on China amid the pandemic, more than 75 percent of the 400-person staff has been let go, while 18 out of 19 stores are closing. But the contemporary brand's business model was challenged long before Covid-19.
With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.
More than a handful of brands confirmed reports of chronic late payments that sparked some vendors to halt shipments to the US department store. Owner Hudson’s Bay Company said it raised $340 million to help fund its retail operations.