H&M Taps Heron Preston as Creative Menswear Advisor
The New York-based designer will create his own seasonal collections for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juuls Nielsen, the founder of Aknvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.
A new study from Trove and Worldly found that if luxury and outdoor apparel brands can grow their resale offering to account for a quarter of total revenue, then they can substantially reduce carbon emissions. Fast fashion, not so much.