In Paris, Faith Connexion Challenges Fashion Gospel
Widely rumoured to be the latest project of Christophe Decarnin, who remains behind the scenes, the buzzy Paris brand is turning the accepted wisdom of star designers, monobrand boutiques and seasonal collections on its head.
The Golden State Warriors guard is rushing to capitalise on his athletic triumphs by bringing his brand off the court and on to the streets through his partnership with athletic-wear maker Under Armour Inc.
While GU, with slightly lower prices than Uniqlo and clothes aimed at younger clientele, has a solid presence in Japan, it’s less known in other major markets. Building its presence abroad is part of Fast Retailing founder Tadashi Yanai’s push to “become a true global player,” by first doubling annual profit to ¥5 trillion within a few years.