The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chinese e-commerce giant Shein has upended the retail industry by figuring out how to make clothes even quicker and cheaper than fast-fashion brands that came before it. Independent brands and global retailers alike are changing how they operate to keep up.
The online upstart is only getting started: it’s planning to raise $1 billion at a $100 billion valuation, according to Bloomberg. If successful, Shein would be worth as much as Zara and H&M combined.
Below, a look at Shein’s path to the top.
Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.
The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.
Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.
The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.