The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Chinese e-commerce giant Shein has upended the retail industry by figuring out how to make clothes even quicker and cheaper than fast-fashion brands that came before it. Independent brands and global retailers alike are changing how they operate to keep up.
The online upstart is only getting started: it’s planning to raise $1 billion at a $100 billion valuation, according to Bloomberg. If successful, Shein would be worth as much as Zara and H&M combined.
Below, a look at Shein’s path to the top.
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The author has shared a Flourish data chart.You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.
