The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
CUPERTINO, United States — Apple Inc said on Sunday it will shift Bob Mansfield, senior vice president of technologies, out of its executive team to work on special projects.
Mansfield, who has led the development of a number of Apple devices including the popular MacBook Air laptop, had at one stage announced his plan to retire last year as head of hardware engineering but stayed on to lead Apple's semiconductor and wireless teams.
Mansfield is the latest addition to Chief Executive Tim Cook's "special projects" team. In July, Cook hired a former chief executive of French luxury group Yves Saint Laurent, Paul Deneve, to work on special projects.
Last October, Cook overhauled his management team, pushing out the powerful head of the company's mobile software products group.
By: Poornima Gupta; Editing by Edwina Gibbs
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.