This week, Apple aims to become a luxury fashion lifestyle and content brand, while faces could turn into digital calling cards.

This week, blogger-turned-businesswoman Chiara Ferragni takes on the chief executive and president roles at her company TBS Crew, while Diesel’s artistic director Nicola Formichetti will step down at the end of the year.

The luxury executive joined the tech company in 2013 to work on unnamed ‘special projects,’ which is thought to mean Apple Watch.

With revenues sharply down and the departure of its latest artistic director after only 16 months, the world’s oldest continuously running fashion house is facing a downward spiral.

Elbaz, for 14 years at the creative helm of Lanvin, France's oldest fashion brand, has created a perfume called Superstitious for the French perfume house Editions de Parfums Frederic Malle.

LVMH has hired as its new head of digital Ian Rogers, from Apple, as part of the luxury group's drive to more fully embrace the Internet.

Before the launch of Apple’s Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech.

BoF compiles the most important professional moves of the week.