The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"For the First Time, Google Is Bringing Retail Ads to Image Search" (AdWeek)
"To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features."
"Condé Nast is Launching a 'Beauty Network'" (Racked)
"Condé Nast announced that it will be launching a 'new, socially-led beauty franchise,' called #TheLookIs."
"Jawbone Has Been Promising a Breakthrough Fitness Tracker for Years: Insiders Reveal Why It Keeps Falling Short" (Tech Insider)
"Now, as the wearables market turns suddenly gloomy, Jawbone may have one last chance to follow through on the fitness tracker it's been promising for years."
"Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed" (AdWeek)
"The move should help marketers better reach their targeted audience while also helping users see relevant reminders for products they're actually interested in or maybe have even forgotten to buy."
"Media Exec on Influencer Marketing: 'We Threw Too Much Money at Them'"
"An entire ecosystem has evolved around these social media stars, but there are cracks in the foundation."
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.