How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience
With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdale’s and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.
The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.