The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Hello BoF Professionals, welcome to our latest members-only briefing: The Week Ahead. Think of it as your "cheat sheet" to what everyone will be talking about on Monday.
THE CHEAT SHEET
#WhyWeWearBlack, One Year Later
Actors Reese Witherspoon, Eva Longoria, Salma Hayek and Ashley Judd arrive for the Golden Globe Awards | Source: Valerie Macon/AFP/Getty Images
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The Bottom Line: Dressing in black in support of #MeToo was always going to come into conflict with the lucrative business of red carpet dressing.
London Men's Fashion Week Holds Its Ground (For Now)
Craig Green Autumn/Winter 2018 | Source: Indigital
The first major men's fashion week of the year is trying to hold its ground as Paris consolidates its position, with London's JW Anderson joining heavy hitters like Hedi Slimane's Celine, Virgil Abloh's Louis Vuitton, Clare Waight Keller's Givenchy and Kris Van Assche's Berluti in the French capital later this month. Despite a thinning schedule, London Fashion Week Men's is aiming to build on strong showings by Charles Jeffrey, Art School and Pronounce with Monday outings from Green as well as Samuel Ross' A-Cold-Wall, though whispers persist that Green may eventually decamp to Paris. Florentine trade show Pitti Uomo has a more durable position than London as its formula of inviting a special guest designer each season — this time, Glenn Martens' Y/Project — remains a draw.
Fashion and Beauty Come to CES
At CES, Olay will show off its Skin Decoder, a mobile camera attachment that allows users to take high-res images of their skin to track changes over time. | Source: Courtesy
The Bottom Line: Some of the most important technology on display may not come from the brands themselves; autonomous vehicles, drones, robotics and 3D printing could revolutionise how products are made and distributed.
COMMENT OF THE WEEK
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Source: Shutterstock
"My 2019 hope for fashion is simply reprioritize the people behind the industry - that means fair and ethical labor practices for ALL kinds of employees, cultural appreciation, value and substance over hype and creating a culture of sustainability. Here's to a fair and forward-thinking fashionable 2019!" @momofrancesca
The Week Ahead wants to hear from you! Send tips, suggestions, complaints and compliments to brian.baskin@businessoffashion.com.
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Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.