• Gucci Spring Summer 2018 Fashion Show
  • Milano Montenapoleone flagship store
  • Milano Montenapoleone flagship store

Gucci Premium Page

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity

Gucci Premium Page

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity

Gucci's live mosaic

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Vital statistics

  • 1921 Established
  • Public Type
  • > 10,000 Number of employees
  • €3.9 billion (2015) Revenue
  • 522 Stores
  • Firenze, Italy HQ
  • Kering Parent Group

Culture Q&A

Company Snapshot

Gucci: A Learning Organisation

Gucci: A Learning Organisation

FLORENCE, Italy — Last year, Gucci chief executive Marco Bizzarri and newly — installed designer Alessandro Michele set of a remarkable renaissance at the long-ailing luxury giant, revamping the brand’s aesthetic codes with a timely injection of eclectic, bohemian glamour and reversing a two-year trend of declining sales. The early success of the transformation boosted 2015 revenue at parent company Kering by 15.4 percent. But reinventing a behemoth like Gucci — the €3.89 billion cornerstone of Kering’s luxury division — in such a short period of time was a mammoth undertaking,which touched every aspect of the organisation and required the commitment of the company’s 11,000 — strong workforce. Indeed, to reinvent the Gucci brand, Bizzarri had to reinvent the company itself, transforming the storied Florentine house into an adaptive “learning organisation” rooted in a culture of employee empowerment and open discussion. BoF spoke to chief executive Marco Bizzarri to learn more.

BoF: How has the reinvention of Gucci transformed the organisation?

When you implement an aesthetic change at a brand like Gucci, it doesn’t work if you don’t change the way people think and react to things. A lot of employees have been at the company for a long time. Their normality is to keep doing what they’ve done previously, from an aesthetic and an organisational standpoint.

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Company Snapshot

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