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BoF LIVE: A New Model for Building Independent Fashion Brands

Stefano Martinetto and Charles Jeffrey join Lauren Sherman to discuss her case study ‘A New Model for Building Independent Fashion Brands.’
A New Model for Building Independent Fashion Brands.

In the early 1990s and 2000s, fashion was reshaped by consolidation and the rise of cash flush conglomerates including LVMH, Kering and Richemont — which, alongside megabrands, began dominating the industry, and left little for smaller brands to grow. An effort to help independent labels compete, in collaboration with Saturday Group Stefano Martinetto and Giancarlo Simiri’s showroom Tomorrow added a brand accelerator to its model that would go on to guide brands including A-Cold-Wall, Coperni and Charles Jeffrey Loverboy through the early stages of business building.

On the latest BoF Live, Martinetto and Charles Jeffrey Loverboy-founder Charles Jeffrey join Lauren Sherman to unpack her latest case study “A New Model for Building Independent Fashion Brands,” and talk about their partnership.

“That old model of really doing London for a couple of seasons, really wrecking yourself and taking that risk until a French house or an Italian house wants to take you on board, I think is outdated — it shouldn’t have to be like that,” said Jeffrey.

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