default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Masterclass | How to Build a Profitable DTC Brand

Explore strategies for growing a profitable business.
BoF Professional Masterclass How to Build a Profitable DTC Brand

The author has shared a YouTube video.

You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future.

BoF PROFESSIONAL

Created by BoF’s journalists and editors, in conjunction with our wider network of leading fashion creatives, thought-leaders, and innovators, Masterclasses are in-depth webinars with supporting resources, designed to deliver key learning outcomes on critical industry topics.

In the first decade of the direct-to-consumer boom, brands raised money on fast growth and vague promises of profitability in the long term. Now, the golden age of DTC funding is over. To survive today, DTC fashion and beauty brands need to turn a profit, not just grow sales — which is easier said than done. Those who do so should find ways to keep costs down and re-engage existing customers, rather than relying on a constant stream of new ones.

“DTC has never been synonymous with profits … There’s a massive market correction: there’s rising costs and recessionary fear. Profits are the primary sign of a healthy business that can weather economic parity,” said Malique Morris, BoF direct-to-consumer correspondent.

In this Masterclass, Shira Feuer, chief marketing officer of UK-based beauty brand Trinny London and Benjamin Bond, Kearney e-commerce consultant join Morris and BoF deputy editor Brian Baskin to unpack BoF’s case study, “How to Build a Profitable DTC Brand.”

Case study cover
Case Study
Case Study | How to Build a Profitable DTC Brand

Exclusive to BoF Professional members.

Further Reading

Fashion and beauty start-up valuations appear to have stabilised after plunging last year, though it may be months or even years before many return to their old highs — if they ever do. But there are ways for emerging and established players to ride out the downturn.


In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Professional



New CEO Tony Spring’s plan to shutter stores and improve products echoes previous efforts for revitalisation. To pull it off this time, the retailer must deliver transformational changes in the shopping experience.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024