Masterclass | Gen-Z and Fashion in the Age of Realism
Gen-Zers are ushering in a new era for style while influencing and shifting buying behaviours. Learn from BoF Insights and a panel of experts on what fashion leaders need to do to appeal to these digital natives.
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Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.