Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Venture-Backed Wellness Platform Gabit Launches in India

Gurugram-based entrepreneurs Gaurav Gupta and Arpana Shahi have created the platform, which combines AI-powered fitness coaching with meal plans and skincare recommendations.
Skincare products
The platform combines skincare recommendations with holistic wellbeing tips. (Courtesy)

In development and soft launch mode for over a year, co-founder Gaurav Gupta announced the official launch of Gabit on Jan. 20. His co-founder is Arpana Shahi.

According to a blog post by Gupta, the app has skin-scanning capabilities to help pair users with skincare products. Users can then select products from Gabit’s own in-house line, which has claims around consumer pain points, such as finding vegan and cruelty free products. The app also offers meal plans and community features, allowing users to network with one another. Gupta said fitness wearables are in the pipeline.

Per local press, Gabit – a contraction of “good habit” – secured $9.5 million in funding from Norwest Venture Partners and angel investors in 2023.

Gupta previously co-founded Zomato, a food delivery company.

ADVERTISEMENT

Learn more:

The Biggest Beauty Trends to Watch in 2024

TikTok trends and buzzy influencer recommendations continue to be the ultimate sources of beauty lovers’ purchase of makeup, skincare and hair care.

Editor’s Note: This story was amended on Jan. 23, 2023, to correct the spelling of Aparna Shahi’s name.

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

How to Scale a Black Beauty Brand

Landing a retail partnership is often seen as a major milestone for beauty founders — but it brings a bevy of new challenges, from the logistical complexities to setting a marketing budget. Black entrepreneurs, who typically have far less capital to work with, often face tough choices.


How to Launch a Black Beauty Brand

In a three-part series, The Business of Beauty explores how Black founders Monique Rodriguez, Danessa Myricks and more built, launched and scaled their multi-million-dollar businesses. In part one, a look at how these entrepreneurs found their niche and harnessed early lessons that were critical to their growth


How Should We Feel About Tweens at Sephora?

There’s something both innocent and concerning about 13-year-olds’ obsession with skincare. Kids will always want to find new ways to express themselves, but the beauty industry has a responsibility to protect its youngest customers.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024