The beauty brand announced on Mar. 4 that Australian football star Mary Fowler is its new brand ambassador. Her debut with L’Oréal comes a week after helping the Australia women’s national football team secure its spot in the upcoming Olympics. Fowler will promote the brand’s products and women’s empowerment initiatives in campaigns focused on Australia and New Zealand.

L’Oréal is not the only French brand with an Olympics-related sponsorship deal ahead of the games this summer. French conglomerate LVMH inked a deal last year to sponsor the upcoming Olympics, with several of its fashion and beauty brands taking part. Dior announced in Oct. 2023 that gymnast Mélanie de Jesus dos Santos would be an Olympics brand ambassador, following a Jul. 2023 announcement that swimmer Léon Marchand would serve in a similar role for Louis Vuitton. In addition, Sephora has signed on as a torch relay partner, Berluti will design the French uniforms and Chaumet will produce the Olympic medals.

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LVMH Inks Blockbuster Olympics Deal

The Louis Vuitton owner and its brands will be front-and-centre at the Paris 2024 games, deepening the conglomerate’s ties to the world of sport.