The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
L’Oréal and Miu Miu are teaming up on beauty, announcing an exclusive worldwide licensing agreement Friday.
The move builds on an ongoing relationship between L’Oréal and Miu Miu sister brand Prada, which launched a skincare and makeup line last year.
The first Miu Miu fragrances under the new L’Oréal license are expected to hit shelves in 2025. The company had previously worked with Coty on perfume.”
This new chapter will sustain the brand’s growth and help to further untap Miu Miu’s full potential in the category,” Miu Miu CEO Benedetta Petruzzo said in a statement.
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The products — priced from $50 for lipstick and $360 for face cream — were developed by French conglomerate L’Oréal, which acquired Prada’s fragrance licence, formerly held by Puig, in 2019.
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
What had once been a nimble, innovative company, became slow-moving and cautious causing it to miss out on what is now a strong beauty market because it retreated precisely when rivals went all in.
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.