The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The British chain, best known for bath bombs and other body care products has announced a partnership with Ulta that will allow the company to widen its distribution in North America. A selection of products is now available to shop online.
One of the last direct-to-consumer holdouts, the company has not previously entered into wholesale, apart from a smattering of products on U.K e-tailer Asos. More than 30 new freestanding stores are also planned for North America, adding to the company’s existing network of over 200. Glossier, another DTC stalwart, entered Sephora last year.
Lush was founded in 1995 in Dorset, and is well-known for promoting ethical business practises and taking hard-line stances on a number of social issues. For instance, the company quit Facebook, Instagram, TikTok and Snapchat in 2021, citing mental health and privacy concerns.
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Goop Launches Mass Market Beauty and Wellness Brand
Gwyneth Paltrow’s lifestyle label is introducing an accessibly-priced beauty line at Target and Amazon.
Guerlain really wants to win this game.
The battle for exclusive international beauty launches is intensifying as Nykaa, Tira and more set their eyes on expansion.
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
What had once been a nimble, innovative company, Neutrogena became slow-moving and cautious. It retreated precisely when rivals went all in – and missed out on a big chunk of the market.