The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The luxury e-commerce platform is set to launch a beauty vertical, and has appointed Jessica Matlin as its director of beauty. Matlin, who was most recently beauty director of Harper’s Bazaar and is the co-host of beauty-focussed Fat Mascara podcast, will develop Moda Operandi’s strategy for the category, including curating brands and identifying the retailer’s point of differentiation in the increasingly crowded online luxury beauty space. (Fellow luxury e-commerce site Farfetch launched its own beauty vertical in April after acquiring Violet Grey in January.) Matlin will also work with the marketing and creative teams, and report to April Henning, Moda Operandi’s chief merchandising officer.
”Beauty is the logical next step for Moda,” said Lauren Santo Domingo, co-founder and chief brand officer, in a statement. “With the launch of this category, Moda will become a complete lifestyle destination.”
Moda Operandi will begin selling beauty products on its site later this year, according to WWD.
Learn more:
ADVERTISEMENT
Can Farfetch Compete in Beauty?
The luxury fashion platform is coming at beauty from all sides — as a marketplace, a retailer and with its own brands, starting with Off-White.
Joan Kennedy is Editorial Associate at The Business of Fashion. She is based in New York and covers beauty and marketing.
Excitement for its IPO is building, but in order to realise its ambitions, more acquisitions and operational expenses might be required.
In an increasingly crowded space, makeup brands that prioritise natural ingredients are finding new ways to get their message across.
Shana Randhava, Priya Venkatesh, Heela Yang and Robin Tsai will join Imran Amed and Priya Rao to identify the entrepreneurs shaping the future of the beauty industry.
By selling existing formulas under their own name, retailers can tap into the lucrative beauty market without investing in custom formulations. But that doesn’t mean the private label model is an easy win.