The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Rose Inc, the makeup line founded in partnership with the model Rosie Huntington-Whiteley was sold to Hong Kong-based asset management firm AA Investments for $2.5 million on Dec. 13, according to documents seen by The Business of Beauty.
On the same day, Stripes, the menopause-focused skin care line created in partnership with the actress Naomi Watts, was sold for $500,000 to Sakana LLC, a company that lists Watts as a managing member, the documents show.
After filing for Chapter 11 bankruptcy in August, Amyris began selling off its consumer brands individually in an auction process overseen by the bankruptcy court of Delaware. Its most lucrative brand, Biossance, sold for $20 million to British e-commerce company THG on Nov. 30.
JVN Hair was purchased by the consumer investment firm Windsong Global, which also purchased baby care line Pipette, on Dec. 13 for $1.25 million, while Francisco Costa and Larissa Thomson bought back their respective brands Costa Brazil and Onda Beauty in October. MenoLabs and 4U By Tia have also found buyers.
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A hearing on the sale of JVN Hair, Pipette, Rose Inc and Stripes is set for Dec. 20 as debtors seek final reliefs and assurances, including requests for payment assurances for warehouse inventory.
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Amyris’ Bankruptcy Proceedings Show Significant Drop in Consumer Revenue
The biofuels-turned-beauty company saw consumer brand net sales fall from $175.5 million in 2022 to $59 million as of June 2023.
As in-person retail continues to recover, store owners and marketers are working hard to press the main advantage analogue shopping has over digital: its appeal to all the senses.
What had once been a nimble, innovative company, became slow-moving and cautious causing it to miss out on what is now a strong beauty market because it retreated precisely when rivals went all in.
According to an email viewed by The Business of Beauty, the company will be on hiatus while it establishes a sustainable path to return as a new company.
The surfing legend, a vocal opponent of chemical-based sun protection, is launching his own line of natural skincare products this week.